Innovating education for employability and career development in advertising and public relations. Socialovtt, a case study

Abstract

This paper presents a collaborative experience between students and teachers in the knowledge area of advertising and public relations, in order to build a professional identity through the efficient use of social networks and Internet, with two main objectives:  on the one hand, to improve the employment possibilities of the students, and by the other hand to contribute to innovation performance and improvement of teaching quality.    An   Action – Research methodology was applied in order to verify the initial hypothesis about the influence that the ability to manage social networks has on the collaborative teaching learning relationship and also on the employment opportunities. Initial results from SocialOVTT encourage thinking in applying this experience to larger groups such as inter-university networks.